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NetSuite SEO Tips for Item Template

NetSuite web site design is really no different than any other type of ecommerce development, so the SEO – Search Engine Optimization, is really not different either. Here is an example of how to set up your Netsuite web site item template for SEO…

NetSuite SEO Tips for Item Template basic example:

  1. Need an H1 tag – basic HTML tag that defines the header of your page. In this case it is the title of the product. Example code (code changed for demo):
    h1<%=getCurrentAttribute('item','storedisplayname')%>/h1
  2. Main keyword should be used 3 times with the live text of the page – hidden text is not acceptable. In this example, it is used:
    A. in the h1 tag
    B. in the (P) description text – preferably with a (B) or (STRONG) around it
    c. in the left column
  3. Better use of internal links. Breadcrumbs, parent categories links and related items are great to make search engine spiders move broadly across your site.
  4. The title tag need to include the keyword(s) you are targeting

  5. Since most search engines ignore meta tags, you really do not need to do individual meta tags for each item. But it doesnt hurt to have them and there are work-arounds to make all your meta tags dynamic so they are not manually entered.

NetSuite SEO Tips for Item Template

How is your NetSuite Item Template set up for SEO?

Check Out These Articles:

  1. NetSuite Tips: Basics – Back Up Your Code
  2. Basic Search Form in Netsuite Theme
  3. Netsuite SEO & Ecommerce Search Engine Optimization
  4. NetSuite SEO Tips: Press Releases PR
  5. Custom Web Tags in NetSuite Theme
  • Sounds good. I'll try this some time, if I have the time. Maybe. Thanks for sharing though.
  • alexdesigns
  • Jhon
    Great, but my question is, how can I put a view more link that works dynamically?? thank you.
  • Joe
    Please, anybody can answer me, how can I put parent categories links in item templates? Thanks
  • Tim
    I was wondering if there is a dynamic way to create the link to the parent category, have always wanted that!
  • alexdesigns
    With advanced site builder, the entire item template code is open source to change. So you can just add the h1 tag wrapper in that HTML code.

    These templates can be found at (Admin) Set Up > Web Site > Item/Category Templates. They are usually referred to ad "item drilldown".

    Direct link to that seciton is https://system.netsuite.com/app/site/setup/siteitemtemplates.nl?whence=
  • Jon
    Great demo! How do you add the H1 title tage to Netsuite? Sorry if this is a dumb questions but this one has me stumped. Thx. - JG
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