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Developing an NetSuite SEO strategy is essential for improving your Google rank. But can you overdue it? How many keywords is too much? What is considered keyword spam? Aaron from SEOBook give his 9 Reasons Why Your Google Rankings May Tank

1. Too Much Similar Anchor Text
2. Page Too Well Aligned with a Term
3. Scrape You Very Much
4. Site Too Aligned With a Term
5. Too Many Reciprocal Links
6. Getting Banned & Manual or Automated Penalties
7. Duplicate Content & Wasted PageRank
8. Are You in Your Community?
9. Minor Changes in Ranking

Over the last 12 months, I determined that the most important part of NetSuite SEO is the initial set up of directories, url's and code architecture. Creating the appropriate hierarchy and site map throughout your NetSuite website design will determine how google spiders your site. The freshest content being towards your homepage and the stale content is all secondary.

Labels: NetSuite-SEO

NetSuite web site design is really no different than any other type of ecommerce development, so the SEO - Search Engine Optimization, is really not different either. Here is an example of how to set up your Netsuite web site item template for SEO...

NetSuite SEO Tips for Item Template basic example:

1. Need an H1 tag - basic HTML tag that defines the header of your page. In this case it is the title of the product. Example code (code changed for demo):
   h1<%=getCurrentAttribute('item','storedisplayname')%>/h1
   


2. Main keyword should be used 3 times with the live text of the page - hidden text is not acceptable. In this example, it is used:
   A. in the h1 tag
   B. in the (P) description text - preferably with a (B) or (STRONG) around it
   c. in the left column
   


3. Better use of internal links. Breadcrumbs, parent categories links and related items are great to make search engine spiders move broadly across your site.


4. The title tag need to include the keyword(s) you are targeting
   
   
5. Since most search engines ignore meta tags, you really do not need to do individual meta tags for each item. But it doesnt hurt to have them and there are work-arounds to make all your meta tags dynamic so they are not manually entered.

How is your NetSuite Item Template set up for SEO?

Labels: netsuite, NetSuite-SEO, tips

Using PR on the web is a powerful way to build traffic and create external links to your site. External links are the most important thing for Natural Search (NSEO). Basics: The more external links you have, the more ways SEO spiders can come to your site. Here is an example of the using PR for Netsuite SEO:

Glamajama.com Gets a Glam Makeover with NetSuite
Glamajama.com gets a website makeover to celebrate its 4th year anniversary. Owner and designer, Heather Nolte, is utilizing NetSuite to integrate its e-commerce, CRM, and accounting platforms to sustain consistent sales growth of 100%.
Read the press release

Take a look at the new NetSuite Web Design:

Labels: NetSuite-SEO, PR, tips

Netsuite SEO case study for CallCTT. A company that houses over 10,000 square feet of computer cables, switchboxes and networking products. We begin with a quick Search Engine Optimization review from google:

link:http://www.callcct.com returns 7 results
site:http://www.callcct.com returns 1,120 results

This immediately tells me that A. the site is coded correct for SEO spiders and B. that there are not enough external links pointing to their site. They also have a Google site map set up, along with Netsuite Descriptive URLs. SO it seems the basics are done. Next we need to run some reports and see how they are ranking.

Take a look at the site:

Labels: Casestudy, NetSuite-SEO