eCommerce Trust and Safety

Interesting article on the importance of ecommerce trust and safety, and how it relates to your conversion rates….

– Purchases taking less than 1 hour dropped from 50 percent to 43 percent. These are the purchases that may have taken place on one visit.
– Purchases taking longer than 3 hours grew from 40 percent to 44 percent. The majority of these purchases were probably multi-visit in nature.
– 30 percent of all purchases took more than one day. So if you are an e-commerce site, know that there is a lot of money on the table when it comes to capturing people for multiple visits to your site.
– People requiring more than three days went up 23 percent (from 21 percent to 26 percent).
– 18 percent of purchases took more than one week, a 28 percent increase from 2005.

Related article to this topics: eCommerce Security and Credibility

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