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Custom Web Tags in NetSuite Theme

Are you understanding the NetSuite Theme better now? In this post I will show you examples of using “Custom Web Site Tags” in your NetSuite Theme.

What are Custom Web Site Tags?
You can define custom tags to customize specific aspects of your store. You create custom tags to define information for each individual tab in your Web store. Then, you insert these tags into your HTML templates. You define your tag substitutions on tab and category records.

They are NetSuite’s version of “INCLUDE” files.

Tips when creating tags:

  1. Use all CAPITAL LETTERS with no spaces, but you can use underscores
  2. Add a default value (if needed) but add a DIV with an ID around HTML, like below

netsuite custom web tags

Here is an illustration of how I set up my Custom Web Site Tags in the NetSuite Theme. Initially this may look complex, but really it is basic HTML/CSS. NetSuite still uses TABLES, so the Custom Web Site Tags are added to each TABLE cell (TD). This is a little tricky so if you have questions, post a comment.

netsuite web theme tags

So why do I want to use these?

Here are a few reasons.

  1. You have a non-secure image or tracking pixel and need to switch it between HTTP and HTTPS
  2. You want to change a marketing banner between different categories
  3. You want to completely remove a right or left column on certain pages
  4. You want to host HTML pages and use “INCLUDE” files to make updates easier

Here is an example of site that utilizes Web Site Tags on NetSuite hosted HTML pages. EnergyFirst sells Protein Shakes and they have a lot of content. We used the tags to easily create hundreds of custom designed articles, content sections and landing pages. Creating HTML pages gave us more flexibility with the design, plus .html pages are said to be better for NetSuite SEO.

ecommerce health template

Are you using web site tags? Post a comment or ask a question.

Check Out These Articles:

  1. NetSuite Web Design Theme Explained
  2. Basic Search Form in Netsuite Theme
  3. Web Page Design using NetSuite
  4. NetSuite Tips: Basics – Back Up Your Code
  5. Using eCommerce Software custom templates?
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