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Every web marketer should be thinking about "personas" when developing a website. To learn more about this, InternetRetailer.com has a great article explaining the benefits of Persona-lizing a site.

Here is a little clip...

Successful persona users have seen their conversion rates and revenues jump. While persona work usually occurs as part of a larger redesign project, making it hard to pinpoint the specific payback, Staples' online revenue went from $3 billion to $4.9 billion within two years after a major site redesign that included the development of seven personas and a decision to design primarily for the two most important ones.

Next chance, I will show some examples of how we use these methods to design and develop NetSuite Ecommerce Websites. Read the article.

Labels: conversion-rates