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Looks like eBay will be releasing a lot of web site design changes before the holiday season. They describe the changes as a result of user experience testing done on the web site...

Next Generation Checkout
It is now simpler than ever to pay on eBay! The new Checkout will allow you to pay for multiple sellers, apply coupons, edit information and confirm your payment - in 3 easy steps!

eBay Countdown
Monitor your auctions with instant updates to the current bid and time remaining. On screen bidding is fast and easy.

My World 2.0
Now it's easier and more fun than ever to share your interests and connect with other folks on eBay who love what you love. ie. Social Shopping

See all if the changes here.

Do you think this will improve the user experience on eBay?

Will social shopping be more than just ratings and reviews?