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Recently I was listening to public radio and I heard about how QVC is trying the first ad campaign in 21 years. This includes a new QVC logo and a new QVC website (released around 9/23/07).

Then I noticed another article in the NY Times online. Quote from the article:

The new logo is only part of the network's face-lift. Other components are a redesigned Web site, new on-air graphics, more colorful shipping boxes and an overhaul of the monthly magazine QVC Insider.

The new logo - the fourth in the company's 21-year history, and the first new one in 14 years - shows a thick Q meant to look as if it were made of the type of ribbon used in gift-wrapping. The company is aiming to highlight the pleasant experience of the package's arrival.

One of the interesting things about the design is that they are using latge background images in the main panels. They are doing this so the browser can scale to all different resolutions. It is a pretty common code design, but nice to see a main stream site testing different ways to ensure all users have the best experience.


QVC is really trying to ensure this ad campaign is successful. I even saw a commercial with Sheryl Crow talking about QVC helping toward breast cancer research with a daily shoe sale for women. The commercial actually had the new QVC logo on it, even though it is not on the website yet. There is a ton of integrated PR, promotional radio content and the coordination with the breast cancer month of Octover to launch a successful campaign prior to the holiday season starting. They are using big name female stars in their ads with pastel colors and (supposedly) a focus on the customer experience.

So I am excited to see what the new website will look like. After all it is a great ecommerce site that we can all learn from. Especially since QVC really knows how to market to woman and not just with girly colors.

Labels: PR, web-design