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I am in the store helping my girl buy toys for her students. Then we see the sign for "mix and match" - buy 2 and get 1 free. Her eyes lit up and the total value of the purchase just increase by 50%. The original intent was already but now the special offer got the best of her. And my pockets got lighter.

So that had me thinking of the different strategies and promos we use to increase ecommerce conversion rates, plus improve total cart averages. This is a perfect promotion to use on old inventory or even the hot items of the season.

This can easily be done with related items on your product detail pages and discount code scenarios in email blasts. Also, it can be used in combination with free shipping - ex. Orders over $59 qualify. All of these promos are built into most ecommerce platforms including NetSuite.



Sent from my iPhone

Labels: conversion-rates, user-experience