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It is interesting to watch your clients take major steps to grow their business. USTelematics is a NetSuite website design we did earlier this year. They have some unique talking email devices and software that consumers are just starting to use. Products also include mobile TV and In Car Internet. So the products are for a unique audience since they are more high end, but this is the direction that consumer electronics is going.

USTelematics is starting to market themselves strongly because they begin Public Trading on the OTC Bulletin Board under Ticker Symbol UTLM. Details

They are doing this through Press Releases and the news wire. Now they are ramping up and getting some great coverage. External links have been popping up for their site almost every day in August. Yes, PR produces external links. External links are good for SEO. Duh! This is a new site and they do not have a page rank. Momentum and timing is key, even more so these days with SEO, plus anticipating the next page rank update. And the winner will be... the brand. Here is a great example of how the news of the company is getting picked up, click here.

Now as the web traffic improves on the site, we optimize the sales process paths. For instance, the homepage was driving a lot of people to the "about us" page. Mostly likely investors researching the company. So I added the featured product to the right column, driving more visitors to the item that is driving the brand - talking email. It is really true, the little things make the biggest difference. This is the best way to learn about your visitors and traffic trends.

Example of what was optimized in the NetSuite Website Design


Updated 9/19: Year-End Achievements and Issues Corporate Update

Labels: netsuite, PR