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Improve Delivery of Email Newsletters

Tuesday, July 31, 2007
Comment | Digg | Email
Everyone knows that s-e-x sells. But referencing it in your email is downright tricky because of deliverability and filter concerns. One wrong word can send your email straight to the junk bin and add a black mark to your otherwise healthy reputation.


See how an online diets service started a newsletter using racier subject lines and content. Clickthroughs are averaging 92.2%, and they’re getting a surprising number of conversions for a newsletter that was meant to add a dose of fun to the sometimes mundane world of dieters.


Read more: Improve Delivery of Email Newsletters
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